人気のビジネス・テクノロジーニュース
ランキング(2025/10/06週)

ビジネスニュースアプリINFOHUBで人気のニュースをピックアップしました。アプリではこれらのニュースをリアルタイムにGET出来ますので、ぜひダウンロードしてご利用ください。
4

Meta is monitoring how much employees use AI — and turning it into a game

#海外ビジネス一般
BusinessInsider
2025/10/03
>Meta is monitoring how much employees use AI.VINCENT FEURAY/Hans Lucas/AFP via Getty ImagesMeta is pushing employees to use AI, tracking usage with dashboards and a game.The company's hardware and wearables division, Reality Labs, has a goal of reaching over 75% AI adoption.Big Tech firms like Google and Microsoft also monitor employees' AI use, linking it to productivity.Meta is ramping up the pressure for its employees to use AI.The Facebook parent company is tracking how extensively its teams are using AI through dashboards it rolled out earlier this year, and it created a game to boost employees' usage, Business Insider has learned.Expectations around AI usage vary by teams. Staff in some departments are encouraged to play with AI tools, while others are being pushed to meet specific targets, according to four current employees.Across Big Tech, companies are dangling both carrots and sticks to get employees on board with AI.At Meta, engineers and staff are nudged to experiment with chatbots through games and badges, and they're also being tracked on dashboards and, in some cases, measured against specific adoption targets. Google is monitoring how many extra hours of productivity its engineers are squeezing out each week from AI tools and encouraging staff to try new tools, as Business Insider previously reported. Microsoft is trying to tie AI use to performance reviews. Other companies are buying software to monitor whether workers are leaning on AI enough.The message is clear: Play along and be rewarded, or risk being left behind."It's well-known that this is a priority and we're focused on using AI to help employees with their day-to-day work," a Meta spokesperson told Business Insider. Meta CEO Mark Zuckerberg has publicly said the company is driving hard to use AI more internally. Speaking on Joe Rogan's podcast in January, he said he expected that by the end of 2025, Meta would have AI that can perform to the standard of a midlevel engineer.On Meta's first-quarter earnings call in April, Zuckerberg shared more on the company's use of AI internally. "I'd expect that by the middle to end of next year, AI coding agents are going to be doing a substantial part of AI research and development," Zuckerberg stated. Meta's hardware and virtual reality division, Reality Labs, is aiming to increase employees' usage of AI tools to above 75%, according to two of the people Business Insider spoke to. Currently, the division's usage rate is at 70%, a person familiar with the matter said. In June, the division had reached a utilization rate of 30%, according to two sources.Meta's software engineers and researchers are using AI assistants to generate code templates or write code to speed up their work, current employees say. In other areas of the business, workers use AI to brainstorm ideas, create collaborative workspaces, ask about company policies, and ask it to make suggestions on a draft, and write.To spur employees to embrace AI, Meta launched a voluntary program earlier this year called "Level Up" that turns AI adoption into a game. The game is designed to help employees get comfortable working with AI tools and can be accessed through its internal AI chatbot, known as Metamate. Employees are rewarded with badges as they hit different usage level milestones.Three worker-tracking software providers previously told Business Insider that over the past two years, they've seen demand for monitoring employees' AI usage soar. That's because they want to see if AI adoption pays off and unlocks cost savings or productivity gains.Have a tip? Contact these reporters via email at hlangley@businessinsider.com, jmann@businessinsider.com or loreilly@businessinsider.com . Reach out via Signal at hughlangley.01 or jyotimann.11. Use a personal email address and a nonwork device; here's our guide to sharing information securely.Read the original article on Business Insider
10

I got a $99 massage from an AI robot and will probably never do it again. Here's why, and what surprised me the most.

#海外ビジネス一般
BusinessInsider
2025/10/01
>Remedy Place is a social wellness club in NYC, and it is just one of the many places in the US that offer AI massages.Tess Martinelli/BIAI-powered robot massages are now available at over 100 locations in the US.The wellness industry is adopting AI, reflecting the wider shift toward replacing human roles.I visited a high-tech spa in NYC and received an AI robot massage to see what it's really like.I desperately want to love massages, but the concept of a stranger rubbing oil onto my body slightly makes me want to crawl out of my skin. So, when I came across an AI-powered robot massage at a high-tech spa in New York City, I was intrigued and skeptical.The technology at Remedy Place Spa, created by Aescape, became commercially available in the US in early 2024. It's just one of the many "tech remedies" this social wellness club offers, alongside hyperbaric chambers and lymphatic compression.Aescape now has its equipment in over 100 US locations and recently partnered with Tom Brady to further develop the product. The spa and beauty industries are increasingly embracing automation, with some companies developing robots that can handle everything from manicures to cosmetic procedures, like filler injections, with precision. The rise of robots and AI in the wellness space reflects a broader movement toward automation and the growing role of AI in replacing human jobs.I was reviewing spas as a freelancer before working at Business Insider when Remedy Place offered me a free AI massage. The treatment normally costs $99 for 60 minutes — and presumably, you don't have to tip the robot. I never thought I'd be able to say I listened to "Coconuts" by Kim Petras while two robot "hands" dug into my hamstrings, but even more surprising is that this wasn't the weirdest part of my trip.The spa itself felt like an alien spaceship.Tess Martinelli/BIUpon entry, I was handed a free bottle of New Zealand-sourced artisan water and swiftly ushered through a tour of the futuristic space. I imagined this is how it would feel if Elon Musk opened up SpaceX.The space had dim lighting, rounded furniture, and an ultramodern interior design juxtaposed with floor-to-ceiling windows and lush plants sprouting from beneath the floor. Most of its services were offered in private rooms, while others, like its cold plunge tubs, were in the center of the space.I didn't see many people in the facility.Tess Martinelli/BIWhile walking through the facility, I passed a woman casually working on her laptop — inside a hyperbaric chamber, which is basically a pressurized oxygen pod with a mask and tubes. I felt like an alien touring a modern human zoo. Terrifyingly confronting.Finally, I was brought to the AI massage room by a human (I can't believe I have to specify this), where I found a contraption much more basic than the rest of the space suggested. It was essentially a normal massage bed with two robot arms jutting out and an iPad-sized tablet positioned under the face hole.I was instructed to put on a skintight, gray bodysuit — really leaning into the alien cosplay.Tess Martinelli/BIAfter I suited up, the attendant returned and told me to lie facedown on the table for a bodyscan. Then, about a minute later, the tablet projected a high-definition 3D image of my body, which was a jumpscare I was not prepared to see.According to the attendant, this helped the robot know where I was and allowed me to control its movements more precisely. Once everything was set up, she left me alone with my new mechanical masseuse and encouraged me to tailor my experience with the tablet.I was a bit scared of my AI masseuse.Tess Martinelli/BIWhen the robot turned on and placed its hands, roughly the size and weight of human fists, on my back, I immediately tensed up. I sent up a silent prayer that all the "pleases" and "thank-yous" I'd ever said to ChatGPT might buy me some goodwill with the machines.Despite the initial discomfort, I slowly relaxed as the robot swept up and down my back, mimicking a Swedish massage. I've had a few Swedish massages in the past few years, and to my surprise, it did kind of feel like a human. That's when the glow of the touchscreen 10 inches below my face became impossible to ignore.The real fun was the tablet.Tess Martinelli/BIMy 3D body was still on-screen, now with two orb-like icons tracking the robot's movements. Alongside it were options to adjust intensity, pause, or stop. The interface walked me through each moment: what part of my body it was working on, what technique it was using (lengthening, relaxing), and for how long.Naturally, I started exploring. I found options to change visuals and music, which turned my massage into a dissociation session on the tablet. The playlists covered everything: hip hop, chill EDM, indie rock, rain sounds, and even Brat Radio. The ability to skip songs was intoxicating, thus prompting my eventual foray into "Coconuts" by Kim Petras.The room was dimmed, but I got to choose my visuals on the tablet, such as sticking with the 3D scan or switching to rainfall, snowfall, rippling water, or just a plain black screen. By then, the novelty had faded, so I tried to mimic the ambiance of a typical massage by putting on relaxing music and the black screen.I have mixed feelings about my AI massage.Tess Martinelli/BIMy body finally adapted to the robot, and it was genuinely relaxing — though I still flinched when it pressed near my spine and vital organs. When it was over, I (shockingly) found myself preferring the touch of a human who could adapt in real time.While I loved skipping the awkward small talk in favor of uninterrupted "me" time, I preferred the intuition, emotional presence, and diversity of a real masseuse's touch.The tablet was a fun novelty, but as someone who already spends most of my day staring at screens, I kind of wished for an hour away from one.At $99, it's a solid option for people who want solitude and full control over their massage experience, but I'm not sure I'll be going back.Do you have an experience with an AI robot to share? Contact this reporter at tmartinelli@businessinsider.com.Read the original article on Business Insider